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Submitted 2012-09-03 21:28:09
Aside from building a website, a company must make use of the available tools like graphic design. Graphic design is defined by Merriam-Webster as "an art or profession of using design elements (as typographic and images) to convey information or create an effect".
An excellent graphic design can set your company apart from your competitors. Regardless if you are selling a product/service, persuading customers to patronize a certain commodity, or endorsing a social principle, prompting people to participate a cause group, etc., an effective design is needed to connect to your specific market.
Graphic design is the combination of one's ingenuity, creativeness and the standard features of fine art that focuses on the target market's minds to come up with an efficient visual message. Its difference with fine art is it caters to serve the customers' needs and preferences.
Put more simply, graphic design helps to make things attractive and appealing in the eyes of the customers by using colors, forms, styles and works of art to commune with a specific market.
To accomplish this purpose, graphic designers examine the data of the target market consisting of: gender; age; education; economic class; characteristics; buying customs and routines; TV shows and programs they watched; choices of movies, books, magazines, etc.
Psychographic and demographic information are two elements that are taken into consideration by graphic designers. For example, if the target market patronizes Oprah Winfrey, then magazines, books, ads, products and anything that is related with Oprah Winfrey are examined by the designers to have an idea of their visual language such as the typeface, form, color, composition and theme. Graphic designers then produce novel ideas and designs based on these basic aspects to better connect with the target market.
A graphic design that is founded on these elements hit the target customers and are proven to be very highly effective; thus, producing excellent results. The design must be understood by the target audience to be effectual; hence, complete information of the latter's vocabulary is integral.
A wide-range of technical know-how on printing inks, paper stocks and special procedures like embossing or foil-stamping, printing procedures and restrictions, quality control, electronic file readiness, polishing and repair is also needed by any graphic designer to further enhance his skills aside from his extensive training in fine art, creativity and marketing. Any product that requires the use of logos, billboards, brochures, packaging, book covers, etc. are included in graphic design. Every medium has its particular technical concerns that must be learned and studied
A designer must be proficient in the technical concerns of every medium to attain the desired results.
As a whole, graphic design makes use of artistic, inventive, research and technical talents and skills. To ensure that you will be able to communicate and connect with your target market to attain your business objectives, employ the services a qualified and proficient graphic designer.
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By: Joshua Tan
Aside from building a website, a company must make use of the available tools like graphic design. Graphic design is defined by Merriam-Webster as "an art or profession of using design elements (as typographic and images) to convey information or create an effect".
An excellent graphic design can set your company apart from your competitors. Regardless if you are selling a product/service, persuading customers to patronize a certain commodity, or endorsing a social principle, prompting people to participate a cause group, etc., an effective design is needed to connect to your specific market.
Graphic design is the combination of one's ingenuity, creativeness and the standard features of fine art that focuses on the target market's minds to come up with an efficient visual message. Its difference with fine art is it caters to serve the customers' needs and preferences.
Put more simply, graphic design helps to make things attractive and appealing in the eyes of the customers by using colors, forms, styles and works of art to commune with a specific market.
To accomplish this purpose, graphic designers examine the data of the target market consisting of: gender; age; education; economic class; characteristics; buying customs and routines; TV shows and programs they watched; choices of movies, books, magazines, etc.
Psychographic and demographic information are two elements that are taken into consideration by graphic designers. For example, if the target market patronizes Oprah Winfrey, then magazines, books, ads, products and anything that is related with Oprah Winfrey are examined by the designers to have an idea of their visual language such as the typeface, form, color, composition and theme. Graphic designers then produce novel ideas and designs based on these basic aspects to better connect with the target market.
A graphic design that is founded on these elements hit the target customers and are proven to be very highly effective; thus, producing excellent results. The design must be understood by the target audience to be effectual; hence, complete information of the latter's vocabulary is integral.
A wide-range of technical know-how on printing inks, paper stocks and special procedures like embossing or foil-stamping, printing procedures and restrictions, quality control, electronic file readiness, polishing and repair is also needed by any graphic designer to further enhance his skills aside from his extensive training in fine art, creativity and marketing. Any product that requires the use of logos, billboards, brochures, packaging, book covers, etc. are included in graphic design. Every medium has its particular technical concerns that must be learned and studied
A designer must be proficient in the technical concerns of every medium to attain the desired results.
As a whole, graphic design makes use of artistic, inventive, research and technical talents and skills. To ensure that you will be able to communicate and connect with your target market to attain your business objectives, employ the services a qualified and proficient graphic designer.
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