Amid UDID Uncertainty, AppRedeem Creates New ID Scheme, Groupon Adopts

As you've likely heard, the "UDID-calypse" is upon us. Because of mounting privacy concerns (from Congress, etc.), Apple has begun rejecting iOS apps that access UDIDs, and will eventually do away with them altogether. For now, it remains unclear how long that will take, but, in the meantime, developers are scrambling to find alternatives. (Yesterday, Kim-Mai laid out some of the options available to those looking to take preemptive action.) There's no question that the UDID issue has big potential ramifications for mobile advertising, as Amit Runchal points out. Developers and mobile ad companies unilaterally need to find a workable solution, and one advertising startup thinks it may have just that. Mobile ad platform AppRedeem is developing an ID scheme it's calling the "Organizational-Specific Device Identifier" (ODID), which it believes provides a long-term alternative to UDIDs.

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